Google Play Keyword Tool
Find the keywords people type in Google Play search, straight from Google Play's autocomplete, in any country.
How to find keywords for your app
- 1Start with what your app doesTwo or three words a user would type, like "maze game" or "budget planner".
- 2Read what Google Play suggestsEach suggestion is a search real people make. Longer ones are often easier to rank for.
- 3Check who ranksClick Rank next to a keyword to see the top apps. If they are huge, pick a longer keyword first.
Where to put your keywords on Google Play
Google Play has no hidden keyword field. It reads the text of your store listing, so every keyword you want to rank for has to appear in it.
Title
30 characters
Your most important keyword, next to your app's name.
Short description
80 characters
One or two more keywords, in a sentence that makes people tap.
Full description
4,000 characters
Your keywords used naturally, a few times each, in text written for people.
Don't repeat keywords over and over or list them: Google Play's metadata policy forbids repetitive or unrelated keywords, and a listing written for people converts better.
Pick the keywords that bring installs
The best keywords are relevant to your app, searched often enough, and not owned by giant apps. ASO Tracker checks all three: the apps ranking for each keyword, traffic and difficulty estimates, and your daily position once you track it. A free account tracks 10 keywords every week.
Questions
Is the keyword tool free?+
Yes, with no account. You can look up about eight keywords an hour.
Where do the keywords come from?+
From Google Play's own autocomplete: the searches Google Play suggests while people type, in the country you pick and its main language. A suggestion means real people search it.
Does it show search volume?+
No. Google doesn't publish Google Play search volumes. Autocomplete shows what people search, and the first suggestions are usually the most popular. In a free ASO Tracker account, Keyword Check estimates traffic and difficulty for 1 credit per keyword, and you start with 200 free credits.
Does Google Play have a keyword field like the App Store?+
No. Google Play reads the words in your title, short description and full description. That's where your keywords go.
Can I use it for iPhone apps?+
No. ASO Tracker is made for Google Play, and App Store search suggests different keywords.
More free tools: all free ASO tools for Google Play.